In a bizarre turn of events, Michael Doukeris, CEO of Aneuser Busch, has publicly apologized to Tesla and SpaceX CEO Elon Musk after the beer tycoon made disparaging remarks about the Bud Light fiasco involving Dillon Mulvaney.
Michaels acknowledged that the company’s decision to sue Musk for his comments was “a terrible mistake” and vowed never again to underestimate the power of Musk’s Twitter influence.
The debacle began when Anheuser Busch sent a truckload of Bud Light cans to Dylan Mulvaney, a college student who jokingly tweeted that he would be “besides Bud Light for the rest of his life” if the company offered him the drink. Won’t drink anything”. sent a truckload of
In a misguided PR stunt, the beer giant took him up on the offer, only to find out that Mulvaney was actually a staunch supporter of craft beer.
Elon Musk, never one to shy away from controversy, lashed out on Twitter, calling the stunt “an epic fail” and suggesting that “Anheuser Bush should stick to making beer, not a PR stunt.”
Incensed by Musk’s comments, Anheuser Bush hastily filed a lawsuit against the tech billionaire, only to find himself at the receiving end of a barrage of memes and tweets from Musk’s fervent supporters.
Realizing his grave mistake, the CEO of Anheuser Busch publicly apologized to Musk on Twitter, saying, “Dear @elonmusk, At Anheuser Busch we deeply regret our misguided actions.
We agree that the lawsuit was a mistake and we have a lot to learn from your expertise in PR stunts (and rocket launches). Please accept our sincere apologies.
In a surprising show of goodwill, Musk graciously accepted the apology, tweeting, “Apology accepted, @AnheuserBuschCEO. Let’s put this behind us and focus on what really matters: making great beer and into space.” Launching a rocket. And hey, if you ever need help with a PR stunt, send me a DM.
To celebrate the new friendship between Musk and Anheuser Busch, the company has announced plans to release a limited edition “Musk Lite” beer. The brew, which will feature hints of space dust and electric hops, is expected to hit shelves this summer.
In a final twist, Dylan Mulvaney has been offered a role as “beer ambassador” for Anheuser Busch to bridge the gap between mainstream and craft beer enthusiasts.
With the dust finally settling on this bizarre series of events, it looks like both Musk and Anheuser Busch can now raise a toast to their newfound understanding — and perhaps indulge in a cool Musk Light together.