In a surprise announcement today, tech mogul Elon Musk and rockstar Kid Rock revealed their plans to co-host a concert unlike any other.
The event, aptly named the “Bud Light Funeral,” is set to take place at the famed Hollywood Bowl and is intended to serve as a grand farewell to the popular beer brand.
According to a joint statement released by Musk and Kid Rock, the idea for the concert was born out of their shared distaste for the flavor of Bud Light, which they described as “watered-down” and “unworthy of being called beer”.
“We are here to bury Bud Light, not admire it,” the statement said. “This event will be a celebration of good taste and a reminder that we as consumers deserve better than this cheap excuse for beer.”
The Bud Light funeral will feature a lineup of famous musicians including Snoop Dogg, Post Malone and Dave Grohl, who have publicly expressed their support for the cause.
In addition to music, the concert will also include a mock funeral procession for Bud Light, complete with a giant casket emblazoned with the brand’s logo.
The event has already sparked controversy, with some criticizing Musk and Kid Rock for their perceived elitism and others accusing the concert of using the concert as a publicity stunt. However, the hosts remain unimpressed.
“It’s not about us, it’s about the people,” the statement continued. “We’re just two guys who love good beer and want to share that love with the world. If that makes us elitist, then so be it.
With the Bud Light funeral set to take place in two months, tickets are expected to sell out quickly.
Whether or not this event will truly mark the end of Bud Light’s reign as America’s best-selling beer remains to be seen, but one thing is for certain: It’s going to be a bunch of a party.