In a bizarre turn of events following the Bud Light controversy surrounding its partnership with transgender TikTok star Dylan Mulvaney, beer titan Anheuser-Busch has inexplicably pinned the blame on none other than Twitter owner Elon Musk.
The beverage juggernaut claims that Musk’s frequent Twitter antics are the real culprit for their declining sales following a marketing failure.
The Bud Light disaster, which initially appeared to be a promising marketing strategy, quickly went awry as the association with Mulvaney ignited a public backlash.
Detractors argued that the partnership was a clumsy attempt to capitalize on the growing dominance of LGBTQ+ personalities on social media.
In a desperate attempt to avoid blame, a spokesperson for Anheuser-Busch released a statement saying, “As everyone knows, Twitter is a powerful platform that can make or break a brand.
And we all know who is ruling the Twitter kingdom these days. So, it makes sense that Elon Musk’s incessant tweets about electric cars, space travel, and cryptocurrencies are stealing our popularity and driving our sales to the brim.
The statement continued, “Our Bud Light campaign with Dylan Mulvaney was designed to showcase inclusivity and diversity, but it looks like Musk’s endless Twitter escapades have completely sabotaged our noble efforts. ”
In response to these allegations, Elon Musk tweeted and quipped: “I’ve always known I have the power to sell electric cars and rockets, but affecting beer sales? This is new. Cheers, Anheuser- Bush! #Spacebears”
As the brewing giant struggles to recover from its Bud Light mistake, his mishandling of the blame on Musk has left many people scratching their heads.
While Twitter can undoubtedly affect a brand’s reputation, it seems Anheuser-Busch may need to look inside to address its own marketing miscalculations instead of pointing the finger at unrelated Twitter influencers.
As the saying goes, “When in doubt, blame Elon.” But in this case, it seems Anheuser-Busch’s misguided attempt to shift responsibility may only serve to leave more bitterness.